Social-Media-Marketing-For-Dentist

Social Media Marketing for Dentists – How to Grow Your Practice Using Social Platforms

Social media marketing for dentists is becoming the core of any digital marketing strategy. In dentistry, social media is used to connect with patients and prospective clients in a personal way that isn’t always available through other means. It presents the opportunity for dentists to build trust and awareness by providing useful information, responding to questions from potential patients and engaging in real conversations rather than selling their services.

In a sense, social media is a way for dental practices to tell their story through pictures and videos rather than words on a page.

Social media platforms are constantly evolving, making it difficult for healthcare professionals—including dentists—to keep up with the changes or maximize their presence on them all.

With that being said, let’s dive into some of the best social media strategies that dentists can use to gain more traction.

Social Media Marketing for Dentists – 6 Top Strategies to Grow Your Dental Practice

1) Post Quality And Informational Content Consistently

As far as social media marketing goes, content is the name of the game.

There are a few different schools of thought on what types of content to post, but most experts recommend publishing high-quality (i.e., engaging) visual, textual and video content that informs your followers about dental health topics.

This helps build trust because you’re showing them that you’re an authority on dental issues by providing useful information. You don’t want to simply post links back to your website; rather, aim for informative blog posts (like this one!) or videos that will give people value without having to leave Instagram!

And since people love visuals, photos and videos always perform better than plain text posts—especially when it comes to engagement.

That being said, there are still instances where it’s best to post text updates on social media. For example, if you’re hosting an event or want to provide some helpful tips on the topic of your posts, use text posts for those updates instead.

The reason why people follow brands on social media is mainly because they want more information about the product that they’re selling. And if you don’t give them valuable content that helps solve their problems (e.g., how to prevent tooth decay) then they won’t be following you anymore. According to Marketo, 77% of buyers rely on social networks like Facebook and Twitter when researching products before purchasing them online!

2) Post According To Your Audience’s Interests

When creating content, it’s important to take note of the types of updates people are sharing on social media. If you want more engagement, follow what your competitors or brands in your industry are doing.

For example, if they’re regularly posting photos and videos with tips on how to properly brush teeth (like this!) then that might be a good topic for you to focus on as well. Chances are that most of the posts you create will be shared with your followers because they find them helpful and informational—which is great news for generating awareness about your practice!

3) Post Frequently On Popular Days And Times Of The Week (But Not Too Often!)

You’ll probably notice that some days perform better than others when it comes to social media engagement. If you want more likes, comments and shares on your posts, make sure that you’re posting them during peak hours of the day.

For example, according to Buffer, these are the best days and times for Facebook engagement: Monday at 5 p.m. Tuesday at 11 a.m., 2 p.m. or 3 p.m Wednesday-Thursday at 4 p.m., 7 p.m., 8 p.m or 9 p.m Saturday at 1 pm Sunday at any time Chances are that certain days of the week will perform better than others because people have their smartphones with them throughout the day—so they can check in whenever they have some downtime!

4) Make Sure Your Posts & Profiles Are Consistent

You’ll also want to make sure that your profile picture, cover photo and bio are all consistent with each other. When it comes to social media, people want to know what they’re getting themselves into before they follow you—which is why it’s important for your profiles (e.g., Facebook, Twitter) to have similar branding elements like your slogan or website URL.

Another thing is that the photos you post should be high-quality; Instagram especially prefers larger images because of its square shape. You can create this type of image by using a program like Canva, which makes it easy for anybody to edit photos with templates! There are hundreds of free templates available on Canva so you can use whichever one fits your brand best.

5) Get Attention By Using Hashtags & Participating In Trending Conversations

Another important thing to note is that you should get involved in current discussions by using hashtags, which are keywords used to categorize photos and videos on social media . For example, if you’re talking about a new product that you launched then consider including the hashtag #NewProduct !

Using hashtags can help people find your posts because they’re searching for them—which means more exposure for your business! However, there are times when people use hashtags without understanding how it really works. For example, if someone’s post has nothing to do with photography or travel but they include the hashtags #photooftheday or #Travel , then their post will not be found by the people they’re hoping to attract.

Before you start using hashtags, make sure that you know how to use them effectively so your posts are more visible to your target audience! You can learn about location-based hashtags here .

Another way is to participate in trending conversations by tweeting key topics or phrases before they go viral. This can help you get ahead of what’s coming next—which means that if someone searches for the topic online, then your tweet might show up at the top for everyone to see!

For example, if a dental practice tweets “We’re excited to launch our new #dental implants” before anyone else does, it has a better chance of being found and retweeted. But make sure that you don’t use trending topics to promote your products and services unless it aligns with your company’s mission and values!

6) Post Frequently On Instagram (And Use Instagram Ads)

Last but not least, consider posting frequently on Instagram. While Facebook is more text-based and Twitter is quick snippets of information, Instagram falls somewhere in between as images play a big role in presenting ideas.

Since there are no character restrictions on posts like there are on Twitter, you can share long captions about what’s going on with your brand! This is also why we recommend using the bio section to provide links to your website since this will encourage users who see your picture or video to click through to your website.

Pro Tip: Organic things like SEO for dentists can be beneficial but you have to keep patience for it. On the other hand, if you have money to invest, the you can get quick results by running Instagram ads to get the word out about your new products and services you’ve launched! We suggest testing Instagram ads because they can be very effective when done right. For example, a dental practice might try promoting posts that include pictures of what makes them stand out from their competitors or why people should visit their office instead.

Final Words

Various strategies of digital marketing for dentists including social media is becoming more and more popular to grow the practice. And promoting your company on social media is an ongoing process that requires regular posting and engagement—especially on platforms like Facebook and Twitter where it’s crucial for businesses to maintain a consistent presence in order to build relationships with customers.

The ultimate goal of social media marketing for dentists is to increase your practice’s exposure and help potential patients find you when they need you.

marketing-for-restoration-contractor

Helping Restoration Contractors Grow

Why SEO Leads are the Best Leads for Restoration Contractors

The list of recession proof businesses is pretty short. And right at the top of that list is restoration contractors.

Not even the COVID-19 Coronavirus can stop this industry. In fact, some restoration contractors have actually increased business by adding COVID-19 Coronavirus decontamination to their list of services offered.

Both residential and commercial restoration companies are still in high demand. Even a pandemic can’t keep someone from the need to have their home or business restored if there’s something like fire damage, smoke damage, water damage, flood damage or mold damage.

Repairing and restoring a damaged home or business isn’t something that can typically be put off, which has a lot to do with damage restoration being a recession proof business. Even better, insurance companies typically pay for the part or all of the damage repairs.

But we have found that with the exception of the big nationwide restoration services like SERVEPRO and BELFOR, the vast majority of damage restoration contractors haven’t even come close to realizing the potential new customers they can reach through local SEO. Particularly by getting ranked in the Google Maps 3-Pack.

This is because they don’t see the potential business that they are missing every day, because they are not appearing in search results of prospective customers looking for damage restoration contractors. And since over 86% of all business starts with an Internet search, they are missing out on a tremendous amount of business.

Now since most damage restoration companies don’t show up in the Google 3-Pack, or on page one of Google or Bing search results, they have to find leads in other ways. And since SEO has the best return on investment of any form of digital marketing, the leads they are getting are costing them more money than they should.

Some contractors even resort to spending $1000 or more a month on residential and commercial damage repair leads. These leads are often shared with three or four of their competitors. And many of these leads are from consumers that are extremely price conscious.

In fact, directory and lead generation sites like Angie’s List, Thumbtack and Home Advisor often attract consumers with ads promising they can get the best rates by having a bunch of contractors compete for a lead.

Now there’s nothing wrong with competition. That is, as long as everyone is on a level playing field. But many times, this isn’t the case.

But what happens far too often with shared leads is a reputable, fully licensed and insured contractor ends up competing against some guy working out of the back of his truck. Who is underpricing jobs by hundreds or even thousands of dollars. Which is easy to do for a fly by night contractor that has low overhead because he’s not doing business the right way.

And since the leads from directories and lead gen sites are frequently price conscious and responding to ads focusing on low prices, the reputable contractor is often fighting an uphill battle.

So if you are looking for Angie’s List, Thumbtack or Home Advisor alternative, SEO leads are a great choice.

SEO prospects tend to be significantly less price conscious. This is because the keywords a good agency uses to generate SEO home restoration leads will have nothing to do with cost.

With SEO leads you can largely pick and choose the types of leads you’ll be receiving. We can do this by carefully focusing on the keywords (search terms) that will be most beneficial to your restoration company.

And it gets even better – the leads will be your leads only. Serious prospects that did an Internet search for a service like mold inspection and remediation, water damage repair contractors or fire damage repair. With SEO, you can have exclusive damage repair leads, that are not shared with a bunch of other contractors.

Every month there are hundreds of thousands of searches on the Internet for keywords like these. And if you are not ranked in the Google Maps 3-Pack, or on the first page of Google or Bing search, you are pretty much invisible to them.

So whether you are looking for water damage leads, mold leads, fire restoration leads or something else altogether, SEO generated leads mean more business and more profit.

Because once your restoration company is ranked through the efforts of an effective SEO agency, prospective customers making these searches can find you. And go to your website or Google My Business page. Looking for help, specifically from you.

The keywords we use are proven in the restoration industry. And we will be always targeting consumers searching for quality, not a cheap price.

We never use keywords with the term cheap, discount or low cost in them. Those will drive traffic to your site. But the prospects they tend to attract are typically, very cost-conscious, and often difficult to please. And I’m sure they are not the type of customer you are looking for.

Owners of restoration companies that have never invested in quality SEO are in a great position to grow. You can significantly increase sales for your company. Which will help you in building a more profitable business.

SEO has what is generally considered to have the best return on investment of any form of digital marketing.

And a well-run SEO campaign can help turn around a struggling company. And help take an already successful company to the next level of sales and profitability.

If you have any questions regarding how SEO can help you grow your leads, sales and profit feel free to contact me at ehouse@newstarseo.com.

Why Should I Care About Core Web Vitals?

Why Should I Care About Core Web Vitals?

If you have a website, then you should care about how your site performs in search engines. You have likely heard of SEO and may have even tried it to improve your site’s metrics, Google rankings, and performance.

But you may not know what specific metrics influence Google to reward your site with page 1 web rankings. And Google, places significant emphasis on UX (user experience), which of course, includes user interaction with your page.

The reality is that in addition to UX, there are hundreds of factors, which is why SEO was born. And to make things even more challenging, Google typically doesn’t tell us what goes into their search algorithm, but when they do, we listen.

Last year Google announced their newest ranking factor: Core Web Vitals. It is important you know a little about Core Web Vitals, the upcoming Google algorithm change, and how it will affect your site.

In fact, not only did Google announce they were making core web vitals a search ranking factor in advance, they even gave us a target date! That’s right, and if all goes as planned, Core Web Vitals will become a Google ranking factor in May of 2021.

Core Web Vitals

Why Should I Care About Core Web Vitals?

Before we dig too deep into the details of core web vitals metrics, let’s discuss why you should care about Core Web Vitals. The answer is simple. Optimizing your site for Core Web Vitals is a quick win. A way to improve your site’s search rankings quickly and with a relatively small amount of effort.

Ranking-Factor

Ranking Factor

From a search optimization perspective, Core Web Vitals will soon be a ranking factor on the web. How much will this influence the search landscape? We won’t know that until it is released. Some releases have entirely changed the search landscape, like the Panda, Penguin, or Florida updates.

However, these are just a few of the most memorable. Google updates its algorithm hundreds of times every year. Most of these are small, nearly invisible changes. Where on the spectrum Core Web Vitals will fall, remains to be seen, but there is no question it will impact the web and in search ranking performance.

Conversion Factor

While the update as a ranking factor in itself is important, the actual effect it has on your website is even more critical. Google did a study and found that, among other things, when you have good Core Web Vitals, users are 24% less likely to abandon the site.

Abandonment is a simple way of saying someone leaves the site before taking your desired conversion action. This decrease in abandonment inevitably leads to an increase in conversion.

Conversion Rate
Page-Experience-Signals

What Are Page Experience Signals?

There are many different groups of quality signals Google uses for their ranking algorithm. All of them affect performance and how well pages ranks.

Most site owners are most familiar with the on-page factors, which primarily relate to the content—these look at using keywords and having quality, human-generated content that engages users.

Then you have the factors pointing back to the pages on your site. Many people refer to these as backlinks. But they also include various components from social media such as social sharing and bookmarking.

Before your user ever gets to the content, they will run into a page loading experience. This is part of what is called user experience, or UX in the industry.

The factors that are grouped together in this subset are called Page Experience. In the past, this included sections like mobile-friendliness, using HTTPS, and intrusive interstitials (or those pop-ups and overlays on some sites).

Core Web Vitals are now part of that Page Experience Signals group, and once implemented, it will affect your site’s ranking performance.

What Are Core Web Vitals?

While there are multiple tools to track your site’s web vital metrics, the core web vitals are an essential part and include LCP, CLS, and FID. These are all critical components of what a user will experience as your website loads, and they determine if they will stay or abandon.

Largest Contentful Paint (LCP)

The largest contentful paint is essentially how quickly the content on your website loads. However, it goes beyond the archaic measure of just load speed.

Instead, LCP goes a little further and looks specifically at the user’s viewport’s largest content section or what would show on their screen.

The content that is measured could be either the largest chunk of text or the largest image. It just depends on the site and what the user will see when it loads.

This is an excellent measure because this contentful paint can dramatically affect your site loads’ actual user experiences. The ideal LCP is 2.5 seconds or less.

Largest Contentful Paint LCP
Cumulative Layout Shift (CLS)
Source: SEMRUSH

Cumulative Layout Shift (CLS)

Have you ever experienced a site on your phone where you are trying to hit a button, something on the page shifts? Then, you end up hitting something wholly different and try to figure out how to get back where you were?

This is a perfect example of cumulative layout shift (CLS). Essentially, CLS is the way a page shifts as it loads. When you have shifting elements as your web page loads, the lower your cumulative layout shift scores drop.

It’s measured as a CLS score. And the better the CLS score is, the better experience it provides for the user.

First Input Delay (FID)

Along with CLS being really annoying for visitors, it is equally annoying to try to interact with a website, and it doesn’t feel like it responds. You hit a button several times and just wait, but nothing happens.

This is what is measured with the FID. Once the site receives user input, such as a button click, FID measures the delay until something happens. The longer the delay, the higher the abandonment rate climbs.

fid
How do you measure core web vitals

How Do You Measure Core Web Vitals?

Now you understand what Core Web Vitals are and their importance both for search engine performance and your business. But how do you measure these important core web vitals metrics?

One of the first places to go is Google itself. In the Google Search Console, there are a number of tools to help you measure these metrics. Search Console makes it very easy to understand what is good, what needs improvement, and what is performing poorly.

Google also has the PageSpeed Insights tool that can be very helpful. This particular tool is especially helpful if there is not enough data for Search Console to include Core Web Vitals as part of the user experience report.

Page Speed Insights calculates a score based on a simulated experience. Google Search Console, on the other hand, uses data collected as people visit your site.

There is also the Chrome developer tools extension. This comes natively in the Chrome browser. To access this toolset, you simply right-click on any web page and then select Inspect. This brings up a plethora of reporting data.

One of the extensions within the toolset is Lighthouse. This extension will run a similar test to the Web Core Vitals test, but on-demand, as you work on your page performance. The report will give you information right in the Chrome browser.

Both the Page Insights Tool and the Lighthouse extension are for a single page evaluation. If you want a more comprehensive report, then the Search Console report is your best source.

While the reports make it easy to see the problems, those problems can be very technical in nature. Solving them may require a good deal of technician knowledge.

How do You Optimize Core Web Vitals?

While these core web vitals may seem overwhelming to anyone, not a technical developer, they really are not. Instead, it’s like the difference in writing a school paper. The first pass is good, but when it is revised, it becomes great.

This is how website development often works. You get your website up and running. You do some quick coding, allowing you to see how it looks and works. For some developers, this is where the work stops.

However, for SEO developers, this is just the first draft, if you will. Then you go back and tweak everything about the code to make it work.

Overall there are nearly 40 different factors Core Web Vitals tests that need to be considered. Simplified, here are some of the biggest things that slow down your user experience.

Media

A major speed factor regarding modern websites is the media embedded into the site. Yes, sites are now visually heavy, and users have come to expect that.

However, there is no reason to embed a huge image in your home page. Instead, optimization and compression techniques can be used to bring down the file size without sacrificing quality on what the user sees.

Video can also slow things down. Many sites use an auto-play feature on their videos. However, if that feature is not correctly implemented, it loads the video before other parts of the page, dramatically slowing down the entire load speed.

By focusing on just these two issues, you can significantly improve your Largest Contentful Paint score.

Media A major speed factor
Coding & Scripts

Coding & Scripts

Coding almost inevitably leaves behind snippets and lines of code that are not really needed or are not efficient. Inefficient code is when there is more text to execute a function than is needed. Every line of extra code slows down a website.

Imagine reading War and Peace. You could pick up the unabridged version, which boasts an incredible 1,440 pages. On the other hand, you could pick up the Spark Notes version and get all the essential information in 100 pages. Which would you read more quickly?

This is how to think about your website. Yes, you can do some incredible things with more code. However, like a student not having enough patience to read the entire book, most users will not be patient enough to allow all of this code to load.

To cut down on the sheer volume of code, someone needs to review it and remove unneeded parts, much like editing a paper. You need to check the rest of the code and find ways to reduce it so it runs with less code. One key way is looking at your CSS and minifying that particular resource.

JavaScript is an incredible resource. However, it can dramatically slow down your largest contentful paint. Some of the biggest offenses of Java in the initial viewport include menu items, buttons, and moving images. All of these require coding that can lower your LCP score.

JavaScripts often create cumulative shift layout issues as well as increased first input delay scores. An experienced programmer will know how to implement JavaScript, so it loads quickly and doesn’t impede the page loading experience.

What Should You Expect from a Core Web Vitals Report?

When you are looking at the Core Web Vitals report, you see a report for all of your site’s web pages.

The information will be grouped by metric subset (LCP, CLS, FID), then the particular issue. It will also give you all of the URLs for that specific issue. This gives you a broad picture of the impact that specific topic has across your entire website.

How We Can Help

At NewStar SEO, we understand the importance of balancing your website’s user experience, function, and beauty.

Our team includes full-stack developers, meaning they understand the balance between front-end experience and back-end efficiency. This knowledge allows them to improve both search performance and user experience.

Since website performance is so critical to a company’s success, we offer a complimentary site audit. And to make this audit even more valuable, we have added a Core Web Vitals check as part of this free audit.

Don’t wait for Google to release the Page Experience Update later this year. Get started today, so you can get ahead of your competition.

Click below to contact us with questions or receive your free site audit containing a Core Web Vitals check. It’s a great first step in getting ahead of your competition.

Why Choose NewStar SEO

As you can probably tell, we are very proud of our SEO achievements. Let us know if you are interested in more details on how NewStar SEO can achieve great results for your company too.

Is-This-the-Secret-to-Marketing

The Seven-Per-Cent Solution – is This the Secret to Marketing?

Since this story is about a subject that can seem mysterious at times – digital marketing, I decided something mysterious, like the Seven-Per-Cent-Solution, would be a good title.

It’s also a good title because 7% just happens to be the percentage of gross revenue that a small business should spend on marketing.

This, of course, means that if your business is grossing $500,000 per year, a good starting point in determining your marketing budget should probably be around $35,000 annually.

But believe it or not, the Seven-Per-Cent-Solution was already taken! Who knew?

SBA-Marketing-Budget

Actually, 7% may be a bit too low anyway. In many cases, 8% is closer to a reasonable starting point.

And even though 7% is considered the starting point, many businesses spend even less. And if there’s one area that a business should not underspend on, it’s definitely marketing.

Equally concerning is that many businesses don’t have a coherent plan for their marketing budget. So the money they do spend is, at best, probably not utilized as well as it could be. And sometimes, it’s almost totally wasted.

One of the major reasons businesses underspend marketing is that many business owners look at marketing as an expense. Which it is. Sort of. (Especially without a coherent marketing plan.)

But you know all those cliches that say it takes money to make money. Well, phrases became cliches because there’s truth to them. And spending money on marketing is definitely one of those cases.

But in reality, marketing done right is a great investment. And establishing a digital marketing budget is a great way to start.

And since I’m the founder of a company with SEO in its name, it would be a good guess that I’m going to talk a bit about search engine optimization (SEO) and its services. But I’m not talking about SEO because it’s part of my company’s name.

I’m talking about SEO because, on average, it delivers a 200 – 250% return on investment (ROI). That means for every dollar that a business invests in SEO, they can get $2.50 back. And once a business owner is comfortable with this fact, it becomes much easier for them to write a check.

In general, since SEO offers the best ROI, as a digital marketing agency, we recommend it to almost every business looking to grow its sales.

And since local SEO services, particularly the Google Maps Local 3-Pack, can offer even better ROI than “regular” organic SEO, we tend to focus a bit more on local SEO for small business.

Especially helping them by setting up local SEO packages to help them rank in the Google 3-Pack.

We find that SEO for local businesses is a particularly underserved area. And this is often the case for mid-sized businesses as well.

In fact, many local businesses haven’t even claimed their Google Business Profile. Or made any efforts to be ranked in local search or Google Maps.

And as much as I love SEO, there are, of course, other types of digital marketing that are important too.

There’s also a place for pay per click (PPC) advertising, such as Google Ads and Microsoft Advertising (formerly Bing Ads).

PPC ads can be a great way to get instant leads and to get new customers quickly, in the time it takes for your SEO campaign to start producing results, which is typically 3 – 6 months.

You can get great results from a well-designed paid ad campaign. But PPC ads can get quite expensive, very quickly. So just like with SEO, they really are best left up to a specialist.

And content marketing, a cousin of SEO, is a great way to generate new business. And it can have a great ROI as well.

Many companies are looking for content marketing solutions. And if your company is one of them, make sure to choose an agency with experience. Because the type and quality of the content that is created is critical to generating interest in your products or services.

And in 2023, it would be borderline negligent not to make sure that a business was taking advantage of the benefits of social media marketing.

Whether you want to regularly post news about your business and industry to increase customer engagement and comfort level.

Or run a Facebook Ads, Twitter Ads, Instagram Ads, or LinkedIn Ads campaign.

Social media ads can be very effective. But they are not suitable for every business or niche.

So it’s important to work with an agency with enough experience to be capable of pointing you in the right direction. And to set you up for success.

The good news is that if done correctly, social media marketing (SMM) will also result in a significant, positive ROI. So again, it isn’t so much of an expense as it is an investment.

We are in what are probably the most uncertain and difficult times of the last 50 years. But one thing for certain is that people are spending more time than ever on the Internet.

And the best way to reach them is, without a doubt, digital marketing. Online marketing is considerably more effective than traditional marketing. And focusing on digital marketing will increase your chance of success.

So if you want to grow your business in 2023, contact me to ask about digital marketing solutions. And let’s talk about ways we can help your business grow and prosper in 2023 and beyond.

online-therapy

More People Than Ever Need Your Help…

Is Your Calendar Full?

Right now is an amazing time. We’re living through history. And as we are all learning the hard way, living through history can be tough!

In addition to the everyday challenges that we all deal with, there are a number of major events causing additional anxiety, stress and depression. Such as the historic, once in a lifetime Coronavirus pandemic.

In fact, things have gotten so serious that health anxiety has become one of the most common disorders therapists are treating.

Since the pandemic began, there have been double-digit increases in the prescribing of anti-anxiety and anti-depression medications.

According to a survey taken of American adults by the American Psychological Association, The average stress level related to the coronavirus pandemic is 5.9 out of 10. This is over 20% higher than the average stress level reported in the 2019 Annual Stress in America survey. And it marks the first significant increase in average reported stress since the survey began in 2007.

And a poll conducted by the Kaiser Family Foundation taken back in March shows that 45% of American adults were reporting that stress related to the Coronavirus was having a negative impact on their mental health.

And of course, there’s additional stress from things like job loss and conflict in personal relationships caused by the pandemic.

And as if a once in a century pandemic wasn’t enough, the country is deeply divided. And going through some of the most serious social unrest in over 50 years.

With all of this, we know one thing for certain – Americans are stressed out!

marketing-for-therapist

The COVID-19 pandemic has significantly altered almost every aspect of American life. And it’s greatly contributed to unprecedented stress, anxiety and depression in the US population.

Not surprisingly, many of these people are seeking psychotherapy as a way to cope with the way they are feeling. No doubt you chose your profession because you wanted to help people. And never have people needed you as much as they need you now.

The unprecedented surge of people looking for help has resulted in a number of therapists having to implement a waiting list and/or refer to our clients. With so many looking for counselling, it’s an amazing time to be a psychotherapist.

So I’m going to ask you a question. Is your calendar 100% full? Because if it isn’t, it’s time for you to really examine your marketing.

In order to begin the evaluation, here are some important questions that need to be answered:

First, where do you get most of your clients from?

  • Insurance
  • Client Referrals
  • Directories
  • Social Media
  • Advertising
  • SEO

What are you doing marketing wise to grow your practice?

seo-leads-for-teletherapy

And are you offering (and marketing) teletherapy?

I’m asking these questions because I’ve found that if a practice isn’t as busy as it could be, it typically isn’t because of bad therapy. It’s because of bad marketing. Sometimes, even no marketing!

And since SEO can often achieve a 300 – 500% ROI, online marketing such as SEO isn’t a good area to ignore.

Even a great therapist is going to have a hard time filling their schedule if prospective clients can’t find them. This is why it’s commonly recommended that a professional practice invests an amount equal to 5% of their gross revenue on marketing. And if the practice faces higher than the average competition, or needs to grow, the figure can be even higher.

So if your schedule isn’t full, it’s time to look into ways to market your practice. And if you are already spending in the recommended range and still not seeing results, it’s time to re-examine your marketing.

Providing digital marketing for therapists is an area we specialize in. We have been working with psychotherapists for long enough that we understand many of the nuances related to marketing for a psychotherapy practice that many agencies don’t.

And we’re experts at helping our clients increase the number of psychotherapy leads they receive each month. We also build websites for therapists. So if you need a new site, or to refresh your current site we can help you.

At newstarseo.com we’re firm believers that SEO for therapists is almost always the best way to grow almost any practice. So if you’re asking the question of how to grow a therapy practice, we should talk.

If you would like more information click below to request a free, no-obligation 30-minute online marketing consulting session. Because they need your help. They just need to be able to find you.

Marketing-Teletherapy

Grow Your Practice in the Face of COVID-19 : by Marketing Teletherapy

I work with psychotherapists that offer teletherapy pretty much every day. And one thing that’s striking, is how some therapists have more clients than they can handle, while others are barely getting by.

The reason some therapist succeed while others don’t is due to visibility and message. This is why marketing teletherapy is so important. Now more than ever, there are many thousands of people that really need someone to help them deal with all the stress, anxiety and uncertainty going on in their lives. And the practices that are thriving are the ones that are both easy to find when a prospective client is searching online for teletherapy and demonstrate they understand the importance of online therapy.

Marketing Teletherapy

The demand for online therapy has gone through the roof. To illustrate this, I’ve included a screenshot showing monthly Google search volume for the keyword online therapy, below:

online-therapy-seo

As a digital marketing agency, our goal is to deliver the best ROI (return on investment) we can for our clients. And since SEO still provides what is widely considered the best ROI, we almost always recommend it as a medium to long-term strategy. But there are many practices that need help now and are looking for a way to generate leads in less time than it takes for an SEO campaign to take effect.

In the past, I’ve usually recommended Google Ads/AdWords when a client needed “instant” leads. However, current keyword bidding has driven the pricing of many relevant keywords like marketing teletherapy, online therapy and online counseling to a point where the ROI isn’t nearly as attractive as it typically is for Google Ads.

And because of the “bidding up” going on right now with Google Ads, I’ve shifted my agency’s paid ad strategy to Facebook Ads. With seemingly everyone at home, Facebook usage is way up. And cost per lead related to Facebook Ads is generally down. For these reasons, Facebook Ads are currently an excellent alternative to Google Ads/AdWords.

More People Than Ever Need Your Help – Here’s how to Help Them Find You

In addition to SEO and Facebook Ads, there are other things that I’m recommending to a client to help them get more online counseling clients as well. Recommended marketing for psychotherapists includes SEO optimized, teletherapy themed content such as blog posts and landing pages for their therapy website. And marketing videos, that explain the benefits of teletherapy.

Even as I write this update, over eight months into the pandemic, it’s more clear than ever that there’s been a fundamental shift in the way people access healthcare. And once a secondary method of receiving treatment, online therapy is now a mainstream, fundamental and accepted method of treatment. It’s a major source of growth. And yet, most therapists have put no effort into online counseling marketing. And since marketing teletherapy is such a great way to grow a practice, it’s one of the first things I look at when evaluating ways to help a psychotherapist grow through marketing.

And if like most psychotherapists, you have never really focused getting the best search rankings for your practice, now is a great time to consider it. SEO still provides the best ROI of any form of digital marketing. And if you are looking for a quick boost, I hope I’ve shown that it’s possible to grow your teletherapy client base now. In fact, not only is it possible in these COVID-19 Coronavirus dominated times. Many practices have proven that if done correctly, it’s actually easier than before.

My agency specializes in marketing for therapists. And as always, I’m available to answer any marketing questions you may have, or to help you grow your psychotherapy practice through digital marketing.

And in the meantime, hope you stay safe and healthy – and prosper!

Mask-Group-42

Guide to Local SEO for Healthcare Providers

Back in the old days, healthcare professionals got new patients by hanging signs to inform people about the medical services they offered. Then came newspaper ads and the Yellow Pages. However, in today’s world dominated by the Internet, those days are long gone.

The number of people relying on the Internet to get information on various health-related matters, more specifically finding the right healthcare provider, has significantly increased.

In the US, about 72% of the population use the Internet when searching for a healthcare professional. Interesting to note here is that 77% of the population uses a search engine such as Google, Bing, or Yahoo for their search and only 13 percent use a health-specific directory.

Growing your online presence as a healthcare provider is no longer optional

To thrive in this digital age, it is indispensable to have a great online presence so that new patients can find you easily. Otherwise, they are finding your competitors, which is obviously, not the desired outcome.

Getting your potential patients to land on your website is the major reason healthcare providers leverage search engine optimization or SEO services, which is the process of increasing the organic (natural) visibility or ranking of a website in a search engine using a methodology of strategies, techniques, and tactics.

It is a strategy used to ensure your website is one of the first non-paid listings in the search engine results for health conditions and medical treatment searches related to your specialty.

Local SEO brings customers through your door

Now you may be wondering where does Local SEO come into the picture?

Local SEO is about bringing customers through your doors, thus helping you and your practice grow by meeting your business goals through improved search ability online and increased visibility for your website in a specific location.

So if you want to expand your reach in your locality, you need local SEO. This marketing approach is now widely utilized by healthcare professionals.

One important feature of local SEO is the Google Maps Local 3-Pack. The primary objective of local SEO is to get your business listed highly in Google Maps, with the ultimate goal of being listed in the Google Maps Local 3-Pack and preferably for multiple keywords.

Google Business Profile Listing is critical for your local SEO

Google Business Profile is crucial to your online success as well. GBP is a free online profile offered by Google, that helps consumers learn about your business. GBP also functions to help professionals like you manage your business presence online on Google-owned properties such as Google Search and Google Maps.

As you sign up, you will be asked details of your practice/ business so your potential patients can have as much information as possible. It is important that you make the most of the features in Google Business Profile as Google relies on this for local searches.

In fact, according to a recent study, GBP signals are the number one ranking factor for the 3-Pack, accounting for over 25% of a 3-Pack ranking!

When a patient searches for a healthcare provider, Google displays the 3-Pack, which consists of top three results near the patient, in the form of a map indicating clinic or office location and then a list of three providers, with basic information, including the name of the business, address, phone, website, and directions.

Google then decides which businesses show up in the 3-pack based on relevance, distance, and prominence for local SEO.

Optimizing Your Google Business Profile Listing

Completeness
As mentioned earlier, you will be asked details of your business as a healthcare provider. It is essential that you have a complete account profile.

Avoid leaving blanks and ensure that the details you provided like your phone number, website URL, business hours, and business categories are all accurate. If you can, try to also provide significant photos of your practice and yourself especially those that can manifest your credibility.

Correctness
You will definitely miss out on your chance making it to the local pack on search results if you failed to provide accurate information. Google also sends a verification card to your physical location before you complete your listing.

If you will not receive the card, then you cannot proceed. This goes to show how important it is to have a correct address.

Consistency
Consistency is vital to any local SEO technique. Do not assume that search engines and potential patients are smart enough to distinguish the right NAP (Name, Address, Phone) data among different names, varying addresses, and incorrect phone numbers.

When Google see inconsistencies as it crawls your website and online directories, then it will simply won’t place you in the local pack. Worse yet, according to a recent survey, 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online.

Boost your Local SEO through Positive Patient Reviews

You may probably underestimate the impact of online reviews on your practice. You may be the best as a specialist but the absence of online word-of-mouth could jeopardize your business.

While online reviews do not necessarily reflect your competency as a medical professional, almost 90% of people who search online are influenced by positive online reviews as much as personal recommendations.

Thus, if you want to boost your local search engine rankings, you have to strive to get your positive reviews from your patients.

Google is now the fastest growing online reviews platform in the world and because it handles the majority of search traffic, acquiring a five-star rating for your business can immensely affect your online reputation in a very constructive way.

You need to leverage your patient’s experience through testimonials. This way, people looking for comparable health-related issues can be provided valuable information while driving traffic to your site at the same time.

However, if negative reviews make you hesitant to solicit feedback from your patients, you may benefit from an expert online reputation manager who could strategize a way to help you prevent getting a bad review online.

Leverage local SEO techniques to win more business

Why-Local-SEO-is-Different

So, if this is the first time you are setting up a business listing, or you are reviewing a current marketing campaign, or you are simply unsatisfied with your current search rankings, we are here to help you boost your local rankings with our advanced local SEO practices.

The team at NewStar SEO can help your business grow by helping you achieve your goals as a healthcare provider.

Get ready to show up on the first page of search results with our full-service digital marketing solutions!

How SEO Works

How SEO Works?

Search Engine Optimization, or SEO, is the process of increasing the organic (natural) visibility or ranking of a Website in a search engine using a methodology of strategies, techniques and tactics. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

There are two main components of Search Engine Optimization (SEO); on-page SEO and off-page SEO. Also called on-site SEO, on-page SEO consists of techniques that are used on Websites to make them more search engine friendly. Technical aspects of on-site include word selection and usage, proper titles, good descriptions, proper formatting, correct use of styles and images, use of an SSL certificate and much more. Also critical to the on-page SEO process is high quality information and other written content. This content can be in the form of detailed product descriptions, general information regarding your industry or other information that would be peripherally related, but still valuable. In addition, pictures, infographics and other images, and video content can also significantly contribute to favorable SEO rankings.

Off-site Search Engine Optimization (SEO) is essentially any time your company is mentioned, cited or linked to from another website. This can be from sources like blogs, directories or review sites, news sites, or social media sites. Off-page SEO is critical because Google and other search engines consider any time your company is mentioned or linked to by a third party to be an indication that your company is doing a good job and may be a leader in its respective field. This adds to your company’s (and to your website’s) credibility and increases trust in the eyes of search engines. And more trust almost always results to higher search engine rankings.

WHY WE NEED SEO SERVICES

SEO or Search engine optimization consistently provides one of the best, if not the best return on investment (ROI) of any type of marketing. Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that pay per click (PPC) results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

If you need any further evidence as to the importance of SEO check out this graph below:

importance-of-SEO-graph

SEO Facts

Here are some Important facts regarding SEO:

91% of adults use search engines to find information on the web. (1)

The first five organic search results receive over 75% of the traffic. (2)

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (3)

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. (3)

Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (4)

(1) Source: Pew Research
(2) Source: Chitika
(3) Source: Search Engine Journal
(4) Source: Marketing Dive

Why Use an SEO Agency

The SEO process for a website is simple in concept. But actually, quite difficult to properly execute. There are a number of reasons for this. Some are as follows:

It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.

It Takes a Lot of Time – Our least expensive SEO package requires an average of 16 hours per month of time to implement. Every month.

It Requires Expertise – Our SEO experts have an average of over six years experience. In most cases, it’s all they do. And without exception, they are experts in the field of SEO. And it seems like they still learn something new almost every day.

It’s an Ongoing Process – This, coupled with the fact that Google changes SEO rules and search algorithms on a regular basis, makes SEO a continuing process. And if it’s stopped, those rankings that took time to achieve will go away. And your website will be ranked lower than your competitors again.

The tools are expensive – There are dozens of SEO tools available to help perform the tasks requires to properly implement an SEO campaign. While some are free, the most effective tools require a monthly subscription to use them. The cost of these tools are in many cases more expensive than the cost of paying a professional SEO agency for your company’s SEO. The system works because the tools can generally be used for many accounts, so the SEO agency can spread the cost out over their entire client base.

It’s Constantly Changing and Evolving – In addition to Google rule and algorithm changes, there are shifts in user behavior due largely to technology. One such change is the adoption of mobile search. Searches from mobile devices such as smartphones and tablets now account for over 50% of all searches And it’s clear that mobile searches are a trend that is going to continue to increase. Another example of a change is voice searches, from sources like Amazon Alexa and Google Voice Search.

Increase Your Website Visits by 35% - With Bing!

Increase Your Website Visits by 35% – With Bing!

Google is so ubiquitous when it comes to web searches that it’s often used as a verb. But despite their popularity, Google searches now account for less than 65% of the total search engine market in the US. And the primary reason for Google’s loss of market share is the slow but steady growth of Bing. That’s right, it’s time to take notice of Bing. The onetime little search engine who couldn’t, is now used for 23.7% of all web searches in the United States. And when you add in the 11.9% of searches that are performed using Yahoo and its affiliates (which are powered by Bing) its total share of the search engine market climbs to over 35%! These numbers are just too big to ignore.

Need more convincing that it’s time to take Bing Seriously? Not only are more than one out of every three searches being conducted using Bing’s technology, but Bing users tend to have a higher conversion rate than Google users. And equally compelling is the fact that there is so much attention focused on Google, that there is often less SEO competition on Bing than there is with Google. So many times, it’s easier to get first page rankings on Bing.

Bing SEO

Bing Maps for local search

This isn’t just limited to desktop organic search either. There are plenty of consumers that use Bing Maps for local search, so it’s important to make sure your site is optimized for that as well. Again, this will take some extra work by the SEO agency. And don’t forget optimizing for mobile search. This is important because more than have of searches are now made on mobile devices. But the results will be well worth it.

Also important is setting-up a Bing Places for Business Listing. Similar to Google Business Profile previously GMB, the listing is free and if properly set-up can be quite helpful in getting new customers.

Considering these facts, it’s important to make sure that the SEO agency you choose is optimizing your website for Bing. This isn’t something that happens automatically. There are a number of steps that need to be taken to optimize your site. First, all your website’s pages need to be indexed with Bing. Your sitemap will need to be sent to Bing as well. Bing’s keyword algorithm is different than Google, so you will want to make sure that your SEO is familiar with the differences and will proceed accordingly. An as is the case with SEO keyword research and implementation with Google, your SEO agency’s proficiency here can make the difference between a successful campaign and a disappointing one.

SEO-agency

SEO doesn’t have to be hard to understand. There really is a process that will achieve great results almost every time. But there are countless SEO agencies out there – so many that making a decision to move forward with your company’s SEO can be a really difficult one. However, if you are looking for an SEO agency that keeps up to date on all of the newest trends. And who prices their services fairly and transparently. Look no farther than NewStar SEO. We will make sure you get the most for your digital marketing dollar, which will result in more leads, sales and profits. Because it’s not about SEO. It’s about growing your business.

Note: While NewStar SEO loves the results clients can achieve by adding Bing to their overall digital marketing strategy, we feel it’s important to state that we are not affiliated with Bing.

Why-SEO

Why SEO?

Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.

Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

The SEO process for a website is simple in concept. But actually, quite difficult to properly execute.

There are a number of reasons for this. Some are as follows:

analytics-blur-charts

Search Engine Optimization (SEO)

It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.

It Takes a Lot of Time – Our least expensive SEO package requires an average of over 20 hours per month of time to implement. Every month.

It Requires Expertise – Our SEO experts have an average of over six years experience. In most cases, it’s all they do. And without exception, they are experts in the field of SEO. And it seems like they still learn something new almost every day.

It’s an Ongoing Process – This, coupled with the fact that Google changes SEO rules and search algorithms on a regular basis, makes SEO a continuing process. And if it’s stopped, those rankings that took time to achieve will go away. And your website will be ranked lower than your competitors again.

charts-data-desk

The tools are expensive – There are dozens of SEO tools available to help perform the tasks requires to properly implement an SEO campaign. While some are free, the most effective tools require a monthly subscription to use them. The cost of these tools are in many cases more expensive than the cost of paying a professional SEO agency for your company’s SEO. The system works because the tools can generally be used for many accounts, so the SEO agency -can spread the cost out over their entire client base.

It’s Constantly Changing and Evolving – In addition to Google rule and algorithm changes, there are shifts in user behavior due largely to technology. One such change is the adoption of mobile search. Searches from mobile devices such as smartphones and tablets now account for over 50% of all searches And it’s clear that mobile searches are a trend that is going to continue to increase. Another example of a change is voice searches, from sources like Amazon Alexa and Google Voice Search.