Digital Marketing For Therapists

We specialize in digital marketing for therapists – and we can help your practice can grow and prosper…

Marketing for Your Mental Health Practice

Effectively marketing your therapy practice is critical to its success. And as an online marketing agency specializing in marketing for therapists, we have seen far too many cases where not developing a marketing strategy for their therapy business or neglecting or underspending on marketing has negatively affected a mental health private practice.

Too many therapists just put up a Facebook page, list their practice in a few therapist directories, and call it a day. This marketing strategy isn't enough, as there's just too much competition.

Even the SBA says most businesses should devote 7% of their gross revenue to their marketing budget.

But unfortunately, when it comes to marketing for therapists, many spend far less. As a result, their therapy practice suffers because it's difficult to find new clients without effective marketing strategies.

Furthermore, most therapists are more concerned with helping clients with mental health issues than marketing techniques. And they often don't have the time or marketing skills needed to develop a proper marketing strategy to attract new clients and optimize their therapy business.

This is where NewStar can help. We specialize in marketing for therapists.

And whether through SEO strategy, a new therapy website, or content marketing, with valuable content, including SEO-optimized site content, we can help you grow your therapy practice.

SEO ForTherapists

While there are many marketing strategies to grow your mental health practice, SEO offers what is considered by many to be the best return on investment (ROI) of all forms of online marketing. This is why we strongly recommend SEO for therapists.

And since it’s not unusual for SEO to provide a 250% ROI (return on investment), SEO for therapists is almost always our starting point for growing therapy practices.

And local SEO, especially the Google Maps Local 3-Pack, can often result in an even greater ROI than traditional organic SEO for your therapy practice.

The Google 3-Pack is the most significant source of leads for any local business, including local healthcare providers.

We are proficient in achieving Google 3-Pack ranking for our clients through things like a properly optimized Google My Business profile, SEO-optimized website content that provides powerful ranking signals for Google search, and other SEO best practices that we can typically rank more quickly in the 3-Pack than in organic search.

This is the reason the 3-Pack is a cornerstone of our SEO strategy.

The ability to generate a significant number of leads and offer a healthy ROI to our clients are the primary reasons we excel at local SEO and ranking our clients in the 3-Pack. It’s the most powerful way to reach potential clients in the local community you serve.

SEO is a powerful marketing tool, and as experts in marketing for therapists, we will design an optimum SEO strategy for your therapy practice. Because no matter how much you can help clients, it’s no help if the search engines can’t find you due to poor search engine optimization.

Because without the right marketing strategy, potential clients will find one of the other therapists competing for potential clients.


Growth ThroughPractice Marketing

Some ways we can help you with marketing for therapists are easy to see. Like helping your web pages or GBP profile rank higher on search engines like Google search and Bing so that your ideal client searching for counseling can find you. It’s great to find clients, but even better when clients find you.

And as you probably know, that’s how the process starts. People use search engines to find a qualified therapist. And they see you because of an effective SEO strategy. They then become a potential client. And many of the potential clients become new clients. Which, of course, is what helps private practices grow and prosper.

But one less obvious way is that it may help you transition into clients better suited for your practice and its services offered. This transition is possible because a well-designed SEO campaign is more than just search engine rankings.

Good search engine optimization requires carefully selected keywords that optimize your website to rank highly in search results that your specific target audience will be searching for, helping your ideal client find you.

Keyword selection is critical because it doesn’t help a marriage counselor get individual therapy leads. Or a therapist specializing in family therapy or women’s counseling to get inquiries from men seeking counseling.

And since it doesn’t help any psychotherapist if they get leads from people looking for free counseling, we minimize those leads by filtering out keywords containing modifiers like free, cheap, and bargain. We know you don’t just want more clients, so we work on getting you ideal clients.

And by carefully choosing keywords with high buying intent relevant to the conditions you are best suited to treat and your preferred treatment methods, our search engine optimization can help you as an experienced and qualified therapist build a client base that’s best suited to your practice.

Another less obvious way we can help through proper keyword selection is to help you grow your private pay client base, reducing your needs related to accepting insurance. With low and slow payouts, time-consuming paperwork, and client privacy concerns, many therapists prefer to deal with private pay clients instead of clients coming to their practice through insurance companies.

Generally, the main reason that therapists decide to accept insurance is that they can’t stay busy enough through their own site and marketing efforts. This is where online marketing can really make a difference.
And in a perfect world, many therapists would prefer not to go through the hassle of getting credentialed for insurance panels or the hoops they often have to jump through for the carrier just to get paid. Insurance companies also pay less than private pay clients. And a therapist sometimes has to wait months for payment.

There are also privacy issues. Because when someone uses insurance to pay for therapy services, the therapist must provide the diagnosis and treatment notes to the insurance company to get paid.

This disclosure undermines the basic premise of treatment and gives many more people access to private health information about their clients.

The problem has always been that while many potential private pay clients are looking for therapy, many other therapists are competing for potential clients.

If your counseling practice doesn’t have an effective digital marketing plan, they won’t find you. Instead, they will find one of the many other professionals offering therapy services.

Effective digital marketing could significantly reduce your need for insurance clients or even get you off of the insurance panels altogether. So you can not only get more clients but the ideal client and clients.

Another way we can help your practice grow is to increase your base of teletherapy clients. One of the only good things that came from the pandemic was that online therapy finally became a mainstream treatment method by mental health professionals. We can focus marketing efforts on reaching potential customers through teletherapy.

And since many people seeking counseling services are interested in online therapy services, this provides a significant growth opportunity.

We have substantial experience in helping our clients rank for keywords related to online counseling. So, if you want to grow your teletherapy client base, let’s talk.

Digital Marketingfor Therapists

While we consider SEO the cornerstone of all digital marketing strategies, we are a full-service Denver Digital Marketing agency. So, in addition to SEO, we can implement many online marketing strategies to grow your mental health practice.

Social Media Marketing immediately comes to mind. Once most useful for engagement, social media marketing has become increasingly important for mental health professionals and can be highly influential as a lead-generation platform for mental health services.

It’s now reached a point where Facebook marketing for therapists is essential. A Facebook presence is no longer optional; every therapy practice should be on Facebook.

Whether it’s a Facebook page, Instagram, Twitter, LinkedIn, or another platform, we are highly versed in social media marketing for therapists.

We can build a social media presence for you with packages that include regular posting of high-quality content to your social media accounts.

Furthermore, social media and signals have become a ranking factor for SEO. Which even further increases the importance of social media.

Content marketing, a subset of SEO, is also highly effective in generating leads and growing a practice or target audience. Content marketing is typically part of an SEO campaign.

Whether it be a blog post, guest post, or service page, we are highly proficient in content marketing.

And while the ROI is typically lower than organic search, PPC (pay-per-click) marketing, such as Google Ads, can also be highly effective. Google Ads and Bing Ads can be a great choices for a therapy practice with a significant budget.

PPC ads can be especially beneficial when a therapist is just starting their marketing, as these “instant leads” can bring new clients to the practice while their SEO campaign is spooling up.

Since we also have a certified Google Ads specialist on hand to help with any ad campaigns you are interested in running, we are a one-stop shop for your online marketing needs.

Online reviews are also critical, as they help with search rankings and converting leads into clients. We understand the ethical concerns psychotherapists face regarding requesting client reviews.

And “we have developed ways to help a therapist increase client reviews without compromising ethics or violating either state regulations” or Google’s Terms of Service.


Website Designfor Therapists

A professional website highlighting your therapy services can make a huge difference in how many site visitors turn into clients. In fact, a good web design is crucial to your online marketing success.

A good therapist website must be attractive, responsive, informative, and intuitive. Most therapy websites could benefit from improved web design, and having developed many therapist websites, we can build a great WordPress website showcasing your therapy services that will resonate with your target audience.

A great therapist website also needs to load quickly and be secure. And it’s hard to believe, but in 2023, I still occasionally run across a therapy website without SSL security. Since an non-secure site often causes website visitors to leave immediately, many never come back, and since it’s a potential HIPAA violation, it’s amazing that a counseling website offering mental health services omits this crucial detail.

Our team has a team of talented web developers with considerable experience in both website design and marketing for therapists websites. We design attractive, high-converting therapist websites and create great content from the home page to the last page, so you can be sure you will have a great therapist website that showcases your therapy services.

So if you are looking at therapist websites, be sure to ask to see our therapist website examples.

And we can update your current counseling website or build you a brand new site on the WordPress website platform that will highlight your counseling services and help turn site visitors into new clients.

Why Choose NewStar SEO ForTherapist Marketing

We are a member of a select group of digital agencies specializing in both marketing for therapists and local SEO marketing, including the Google Maps 3-Pack.

We are experts at practice marketing. And we can help you grow your therapy practice by setting up an effective marketing campaign using the right online platforms, therapist directories, and social media networks, with online marketing strategies best suited for psychotherapists.

We also have extensive knowledge of the keywords prospective clients use when seeking counseling. And how to optimize those keywords for the best possible local search rankings.

And we are highly effective in creating and structuring content on therapists’ websites to provide the best chance to convert a site visitor to a client.

We have an impressive track record of proven results. And we have helped other mental health professionals rank highly for thousands of search terms.

We even have a working knowledge of mental health issues and conditions and how they are treated. So, you can spend your time on things other than educating us on how to tell your prospective clients best how you can help them.

You probably found this page by doing a Google search like SEO for therapy practice, growth counseling, how to get private pay therapy clients, or therapy websites.

If so, you already have a good idea of how SEO works. And if you are looking for a way to grow your therapy practice, we can help.

So, contact us today to set up a discovery call. We offer a free consultation to show you some of the impressive results we have achieved for our clients and how we can apply our marketing strategies to grow your therapy practice.


As you can probably tell, we are very proud of our SEO achievements. Let us know if you are interested in more details on how NewStar SEO can achieve great results for your company too.