Did you know that more than 90% of purchases begin with a search engine? Think about it. Nine out of every ten purchases start with a search from a search engine like Google, Bing, or Yahoo. SEO solutions have become less of an option and more of a requirement if you want to stay ahead of the competition.
What could be better than appearing in search results generated by users who are actively searching for businesses like yours? Organic search engine optimization is the process of improving the search ranking positions. By targeting your ideal client’s search terms, your business sees an increase in leads, new clients, and revenue.
While Bing is also important, with its search algorithm used by about 10% of the US market, Google dominates search with over 88% of the US market share. When people want information and need to find it quickly, they Google it.
It doesn't matter if you are a national, regional, or local business. Depending on the type of business you run, you need either SEO or local SEO. In fact, to a company that sells locally, local SEO may be even more critical. Especially the Google Maps Local 3-Pack.
Improve Search Rankings
Organic SEO strategy is simple in concept - improve your website's SEO keyword ranking, so you show up in organic search results.
First page results are critical as over as 95% of users don't go past page one of a search. And as you may imagine, it's very rare to get on page one without the benefit of organic SEO services.
Use SEO for Growth
The ultimate goal of SEO services is to increase the revenue your website generates. You can count on SEO for growth because it places more website visitors within each stage of your sales funnel.
The SEO ROI (return on investment) makes it stand out from most other digital marketing strategies.
As an investment in SEO can often result in a 250% ROI. This return is significantly higher than paid advertising. In fact, SEO has what may be the best ROI of any form of digital marketing.
How SEO Works
You can break down the SEO process into four fundamental areas. All of these contribute to your website's success in its search results and in bringing you more leads, sales, and profits.
Keyword research is the foundation of any SEO campaign.
It's essential to understand the monthly search volume of a prospective keyword, competition level for the keyword, and the user's search intent.
Without fully understanding all three of these factors, it's impossible to maximize your site's organic search traffic or conversion rates.
We find and target keywords that balance high volume, the most relevant search intent, and the least amount of competition for both long-term and short-term wins.
An effective keyword strategy creates a blueprint for your content strategy. Based on the terms that will generate the most business, we map content to your plan's keywords.
The content must be informative and compelling. And it needs to be optimized for both search engines and the people reading it
Because it’s no good to have great content that will never be found, because it isn’t search optimized. Or high-ranking content that is horrible to read, because it was written only to rank well in search results.
Most people don't realize that on-page optimization is so much more than just making sure your keyword is in the meta description.
It's crucial your page targets a major search term. However, Google's SERP (search engine result page) is now a dynamic display of features that changes according to the chosen keyword.
Additional Google SERP Features
For example, the Local 3-Pack, the People Also Ask Box, featured snippets, video/image carousels, and literally over 30 different types of SERP features.
To drive the most traffic, we can optimize your site for all eligible SERP features.
Optimizing for Rich Results
Our team uses structured data markup to implement Schema for faster and more precise communication with the search engines.
The added signals in your site's code increase the likelihood that your web page will be listed as both rich results as well as in organic search results.
Apart from creating more entry points to your website, we build links to your pages because Google uses backlinks as one of the most prominent ranking signals within its algorithm.
We only link from relevant, quality websites that will increase the authority and traffic your website receives.
In many cases, we also use internal links as a strategic method of optimizing your pages for specific search terms.
How to Find a Good SEO Agency
When deciding on a good digital marketing agency, the best possible scenario is that you already know someone who has had a good experience. A referral by a friend is a great way to find a good agency.
Check Reviews and Testimonials
Another good resource to qualify a good SEO agency is to read reviews from past and current clients.
Although Google reviews are the most popular, other review sources like Facebook and Yelp, and even sites like Bark can be helpful.
Speak to an SEO Consultant
You, of course, need to speak to an SEO consultant before you begin. And you want to make sure you come out of a discovery meeting with a clear idea of their plan for your campaign.
Make sure you find an agency that's comfortable having a Zoom session where you can have a screen share.
That way, they can show you precisely why your site isn't ranking better and what they can do to improve your web presence.
Put your mind at ease by working with someone who makes you comfortable. And who understands your business goals and can clearly explain to you how they're going to help you achieve them.
Is SEO for You and Your Business
Search engine optimization is for every business with a website. What's the point of having a website if no one can find it?
People are becoming increasingly dependent on the Internet for researching and purchasing products and services. And the best way to capitalize on this trend is through organic SEO services.
Also, not only can SEO help you get new customers. A well-designed SEO campaign can get you more of the specific type of customer you want.
For example, with proper keyword selection, you can dramatically lower the number of price-oriented shoppers visiting your website.
Check Your Website's Ranking on Google
If you don't see your website listed on the first page of search, it's time to improve SEO positioning to experience what Google has to offer through increased website traffic.
The bottom line is that SEO produces a superior ROI when compared to other forms of marketing. If you like making more money, then SEO is for you.
Why NewStar SEO
When it comes to your business's future, put your SEO strategy in the hands of experienced professionals.
At NewStar SEO, we're more than just some techies with no business experience. We're an established digital marketing agency with a proven track record of success.
Our team consists of digital marketing professionals with years of experience in both business and providing SEO solutions.
And we have a strong track record of achieving impressive results for our clients.
We even offer a complimentary Zoom discovery meeting and consultation to go over every option you have available to increase the traffic, leads, and new clients your website generates regularly.
So get your business moving in the right direction and contact us today. It's the first step towards growing your leads, sales, and profits.