SEO is critically important for the success of your business. According to Google, 80% of users search online for local businesses. And while there are many similarities between local SEO and nationwide SEO there are also some significant differences. First and foremost is the value of being included in the Google Local 3-Pack. Also known as Google my Business and just GMB, this is a coveted section that includes the top three local search results, along with their locations on Google Maps. As you can imagine this is incredibly powerful, as the Google Local 3-Pack results are highlighted, linked to Google Maps and the first thing a user sees after the AdWords ads. Due to value of 3-pack listing, it’s important that the SEO provider you choose has a strong history of providing results here.
Also, citation accuracy is more important with local SEO than with nationwide SEO. If the company’s NAP (name address and phone number) don’t match exactly everywhere on the Internet, it will negatively impact the website’s search rankings. This is true of every citation, whether it be on a directory, social media or anywhere else on the Internet.
As is optimizing your site for mobile search, which is used more extensively on local SEO searches than with nationwide SEO. In fact, studies have shown that up to 60% of local SEO searches are mobile searches. And what makes voice search especially important is that according to Google, 50% of users who do a local search on mobile visit the business within 24 hours.