Social Media Optimization
Social Media Optimization, or SMO, is the use of social media outlets to optimize activity and awareness of a product, service brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO in that the goal is to drive traffic to your Web site.
SMO can be done two ways; adding social media links to content, or promoting activity through social media.
Social Media Marketing, or SMM, is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Most social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. On a strategic level, social media marketing includes the management and implementation of a marketing campaign for desired results.