Social Media Optimization

Social Media OptimizationSocial Media Optimization, or  SMO,  is the use of social media outlets to optimize activity and awareness of a product, service brand or event.  Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.  SMO is similar to SEO in that the goal is to drive traffic to your Web site.

SMO can be done two ways; adding social media links to content, or promoting activity through social media.

Social Media Marketing, or SMM, is a form of Internet marketing that utilizes social networking websites as a marketing tool.  The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Most social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.  On a strategic level, social media marketing includes the management and implementation of a marketing campaign for desired results.

Social Media Setup

Are you interested in getting social media accounts set-up but don’t have the time? Or the patience? Or do your eyes kind of glaze over every time you start the project? No worries, we can help. The team at NewStar SEO has done social media account set-up for many, many companies.

Our standard social media set-up package includes setting-up your account, producing great graphics headers, linking to your website and social media account optimizing for the following sites:

– Facebook
– Twitter
– Google Plus
– YouTube
– Pinterest

And our enhanced social media set-up package adds Instagram and LinkedIn to the standard package. Bringing the total up to seven social media sites.

Social Media Posting

Okay, now your social media presence is complete. But what about content? NewStar SEO can help here too. We can do relevant, customized, industry appropriate social media networks. We can post on a daily, every other day or bi-monthly schedule.

Content we can compile or create and post to your social media sites includes:

Blog Entries
Public Service Messages
Tips and Tricks
Quotes
Videos
Infographics
Customer Reviews
Press Releases
And Much More…

Social Media Ads

If your social media presence is established, but you would like to see more traffic, likes, leads and business from it. NewStar SEO can help make this happen.

Our SMM (social media marketing) experts are Google Adwords certified and well versed with all aspects of SMM. Whatever your goal is, NewStar SEO can help.

Here are some of the ways we can help you boost your business with social media:

Boosting Post(s)
Increasing Likes
PPC Ads
Banner Ads
Contests/Drawings
Enhancing Brand Awareness
Setting-up Customer Chat/Support
Encouraging Reviews from Your Customers