Social Media Optimization

Social Media OptimizationSocial Media Optimization, or  SMO,  is the use of social media outlets to optimize activity and awareness of a product, service brand or event.  Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.  SMO is similar to SEO in that the goal is to drive traffic to your Web site.

SMO can be done two ways; adding social media links to content, or promoting activity through social media.

Social Media Marketing, or SMM, is a form of Internet marketing that utilizes social networking websites as a marketing tool.  The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Most social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.  On a strategic level, social media marketing includes the management and implementation of a marketing campaign for desired results.

Nationwide SEO

Nationwide SEO, also called National SEO or just SEO is a two-step process. It consists of on page optimization, which includes titles, tags, formatting, videos, pictures and graphs where appropriate and of course, high quality written content. Along with the on-page SEO efforts, we also perform off-page tasks such as link-building, social media posts and directory listings. Also, tools such as videos, infographics, press releases and blog posts can all be very beneficial to search rankings and can be used both on your website and posted off-page on social media sites such as Facebook, YouTube and Twitter.

One thing that separates a good SEO from a bad one is the ability to determine how to use all the tools available, to most effectively implement your SEO campaign. This will vary depending on a number of factors, such as their client’s industry, location, competition and available resources.

And because we at NewStar SEO believe in total transparency with our clients, so we offer detailed descriptions, including pricing of our standard packages. However, we are always flexible enough to modify the specific services to provide you with the best possible SEO campaign for your specific needs.

A properly designed and implemented SEO campaign is critical to the success of your business.  SEO is proven, efficient and cost effective.  And properly maintained, it can continue to generate leads and help you grow your business for years to come.

Social Media Setup

Are you interested in getting social media accounts set-up but don’t have the time? Or the patience? Or do your eyes kind of glaze over every time you start the project? No worries, we can help. The team at NewStar SEO has done social media account set-up for many, many companies.

Our standard social media set-up package includes setting-up your account, producing great graphics headers, linking to your website and social media account optimizing for the following sites:

– Facebook
– Twitter
– Google Plus
– YouTube
– Pinterest

And our enhanced social media set-up package adds Instagram and LinkedIn to the standard package. Bringing the total up to seven social media sites.

Social Media Posting

Okay, now your social media presence is complete. But what about content? NewStar SEO can help here too. We can do relevant, customized, industry appropriate social media networks. We can post on a daily, every other day or bi-monthly schedule.

Content we can compile or create and post to your social media sites includes:

Blog Entries
Public Service Messages
Tips and Tricks
Customer Reviews
Press Releases
And Much More…

Social Media Ads

If your social media presence is established, but you would like to see more traffic, likes, leads and business from it. NewStar SEO can help make this happen.

Our SMM (social media marketing) experts are Google Adwords certified and well versed with all aspects of SMM. Whatever your goal is, NewStar SEO can help.

Here are some of the ways we can help you boost your business with social media:

Boosting Post(s)
Increasing Likes
Banner Ads
Enhancing Brand Awareness
Setting-up Customer Chat/Support
Encouraging Reviews from Your Customers

Website Design

Websites are the foundation to doing business on the Internet.  Sites must be appealing, informative and functional for the business they represent.  They are where you start doing business on the Internet.

Customer Relationship Management (CRM)

Basic, basic and basic.  We do CRM in our sleep, out of a “can” or customized.  If you have customers in your business you simply need CRM.  The benefits are huge, the investment is small.


On-Line shopping is here to stay.  If you’re a seller you’re almost required to be in the eCommerce business.  We can show you how to set up your little store or giant marketplace while avoiding mistakes along the way.

Content Generation

Content is critical.  Good content creates knowledge transfer.  A superb and interesting business isn’t anything without great content.  We write great content.

Reporting and Analytics

NewStar is results driven.  We provide standard and custom reports to ensure that Internet Marketing Campaigns are met or exceeded.  We are experts in the use of Google Analytics to provide monthly, daily or dynamic Internet Activity reports.

Lead Management

Whether you buy leads or generate leads, they are expensive and valuable.  They need to be managed.  We have the tools and skills to manage leads from any source and maximize their value for your business.

Pay per Click

Google Adwords and other pay-per-click techniques are big business.  A campaign done properly can provide great returns, done poorly, it’s a waste of time and money.  We can help you do it properly.

Onsite SEO

Onsite SEO is the process of making your Website search engine friendly. Onsite SEO is accomplished by defining certain elements on your website (titles, tags, content, structure, etc.) so that search engines are able to crawl and understand Website content and structure.

Social Media

Social Media is just the way it is, and it is big, and it is great place to go get your business social.  We work with most SM platforms that everyone has heard and some that no one has heard of … yet.  Optimization, marketing, maintaining … we can do it.


A blog is an excellent content and SEO tactic that allows Websites to build their brand, traffic, and reputation.  A properly presented Blog is an excellent platform to promote fresh and high-value content.

Offsite SEO

Offsite SEO includes link building, relationship management and social interaction.  Website credibility issues involving public relations and branding also have a significant effec.  Offsite SEO requires an ongoing effort to generate and promote the necessary content to ensure top rankings.

Application Development

“There’s an app for that” is hardly ever true.  If there was then your business would be using it now.  We can fix that.  We love writing custom apps.  Our strength is managing dynamic data and lots of it.

Project Management

Project Management, or PM, is an application to manage the work flow, or “project”, of any business.  No matter what your business does it can be done better will an efficient and time saving Project Management utility.

Public Relations and Image Management

The image of a business and it’s employees can have a large effect on overall Internet Marketing efforts.  Public Relations and Image Management should help to create positive interest and appeal to increase leads and sales.

Local SEO

SEO is critically important for the success of your business. According to Google, 80% of users search online for local businesses. And while there are many similarities between local SEO and nationwide SEO there are also some significant differences. First and foremost is the value of being included in the Google Local 3-Pack. Also known as Google my Business and just GMB, this is a coveted section that includes the top three local search results, along with their locations on Google Maps. As you can imagine this is incredibly powerful, as the Google Local 3-Pack results are highlighted, linked to Google Maps and the first thing a user sees after the AdWords ads. Due to value of 3-pack listing, it’s important that the SEO provider you choose has a strong history of providing results here.

Also, citation accuracy is more important with local SEO than with nationwide SEO.  If the company’s NAP (name address and phone number) don’t match exactly everywhere on the Internet, it will negatively impact the website’s search rankings. This is true of every citation, whether it be on a directory, social media or anywhere else on the Internet.

As is optimizing your site for mobile search, which is used more extensively on local SEO searches than with nationwide SEO. In fact, studies have shown that up to 60% of local SEO searches are mobile searches. And what makes voice search especially important is that according to Google, 50% of users who do a local search on mobile visit the business within 24 hours.

Hosting and eMail

If you’re doing business on the Internet you need to host and you need email.  We offer both in any shape or size that meets the needs of our Customers.