Many small businesses, especially start-ups, operate on a tight budget. As they focus on urgent matters and necessities, they sometimes hesitate to spend money on marketing.
The reason for this is marketing is often looked at as just an expense. And while it may be an expense, it’s an expense that, if properly done it will have a positive return on investment (ROI) and will contribute to a company’s profits for years to come.
Some small business owners think that a website is something they can do without. In most cases, this is a mistake. For example, every business should have a Facebook page. But for many reasons, it’s a poor substitute for a website.
Having a modern, responsive website will help you showcase your company. And we offer web design services for small businesses that will cater to every business and budget. Let’s take you through what our small business web design services entail.
Why Your Business Needs a Website
Think of a website as a portal that will help potential customers find your products or services. In most cases, your website will be the first impression of your company that a prospect sees. And as we all know, first impressions mean a lot, so it’s important to make a good one.
Used properly, your website is an anchor for your marketing efforts. And a convenient place for centralizing all of your marketing messages and business information. Since 87% of all purchases begin online, it’s more important to have a website and a modern, functional, and fully responsive website.
We can structure your site as a window to your world. Showing off your business in the most positive way possible.
A website is one of the best online tools to retain existing customers and connect with new ones. It will also help you compete with big brands and build your company’s credibility to attract more leads.
With proper search engine optimization (SEO), your site will appear in search results for the keywords the site is optimized for. So potential customers searching can find you. And become customers.
What’s a Responsive Website
A responsive website is designed to deliver a great experience to users, whether they’re using smartphones, tablets, laptops, or desktops.
And we offer small business website design solutions with sites that automatically adapts to all screen sizes. We use different style properties to ensure that the web pages match the color capability, resolution, orientation, and screen size of the user’s device.
Responsive web design makes content easily available to online consumers as all website elements such as fonts and images maximize the type of screen a user has. Over 57% of web traffic is viewed on mobile devices; therefore, having a responsive website is necessary, not an option.
A mobile-friendly website will attract a wider audience since it is viewable on different devices regardless of their shapes and sizes. This is why we offer only responsive web design services.
Without responsive web design, you will have to separate websites for different devices and monitor their analytics separately.
Also, a mobile-friendly site will help drive traffic and improve page rankings since search engines favor responsive websites.
A user-friendly website can help your business make a lasting impression on consumers to compel them into transacting with your business.
We always keep up with the ever-changing web design trends to improve our clients’ experiences. Our customization solutions are also unique and cater to your business needs.
Why We Recommend WordPress
We have years of experience creating sites with the WordPress content management system. Our custom WordPress design solutions guarantee superior SEO potential for your small business. Depending on your needs and budget, you can pick from more than 20,000 design themes or have a custom website built from scratch.
WordPress specialists provide the perfect blend of flexibility, choice, and ease of use.
With a WordPress website, there 20,000 design themes you can choose from. Including many customer WordPress themes, pre-designed with features and functions already in place for many industries.
Or, if you prefer, you can have a custom-designed website by one of our WordPress Developers. There are so many WordPress themes and WordPress plug-ins that custom WordPress development usually isn't necessary.
But it's nice to know if you need a feature that isn't available that our development team can produce a custom website design just for you.
The option of a custom web design built from scratch is another reason WordPress is a great choice for your website.
There are also over 50,000 WordPress plug-ins, so you can easily and inexpensively have functionality added to your site without hiring a programmer.
This also means you’ll have a site you should never outgrow. And, of course, WordPress sites also excel in SEO potential.
Squarespace and Other Site Builders
Though site builders such as GoDaddy, Squarespace, and Wix offer ease of use and flexibility, in many ways, they don't match up to a properly configured and well-designed WordPress site.
While our web developers and designers have full working knowledge of site builders, we are mainly a WordPress design shop focused on WordPress web development. And in almost all cases, we will recommend WordPress websites to our clients.
Unlike site builders, WordPress boasts increased flexibility and a higher SEO potential for businesses. But if a client wants their site created with a site builder, we tend to recommend Squarespace.
Primarily because Squarespace boasts a slightly higher SEO potential when compared to other site builders we used.
And if you need a Squarespace website, we have an experienced Squarespace web designer on our team who can help you with your Squarespace website design.
Why Work With Us
Our full range of small business web design services will help your brand build and maintain a strong online presence. We will handle all the work involved in creating a high-traffic and user-friendly web page for your venture.
Since a website serves as a starting point for any online marketing strategy, our solutions allow you to reach online consumers worldwide.
While working with us, you gain important access to specialists in content marketing, SEO, social media, and online reputation management.
And you can be sure of a fast, responsive, and SEO-ready website you can be proud of for years to come.
So if you need a website, click the button below, and let's talk about how we can help.