Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.
Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.
And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.
Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?
Remember, there’s a good chance they can already find your competitors!
The SEO process for a website is simple in concept. But actually, quite difficult to properly execute.
There are a number of reasons for this. Some are as follows:
Search Engine Optimization (SEO)
It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.
It Takes a Lot of Time – Our least expensive SEO package requires an average of over 20 hours per month of time to implement. Every month.
It Requires Expertise – Our SEO experts have an average of over six years experience. In most cases, it’s all they do. And without exception, they are experts in the field of SEO. And it seems like they still learn something new almost every day.
It’s an Ongoing Process – This, coupled with the fact that Google changes SEO rules and search algorithms on a regular basis, makes SEO a continuing process. And if it’s stopped, those rankings that took time to achieve will go away. And your website will be ranked lower than your competitors again.
The tools are expensive – There are dozens of SEO tools available to help perform the tasks requires to properly implement an SEO campaign. While some are free, the most effective tools require a monthly subscription to use them. The cost of these tools are in many cases more expensive than the cost of paying a professional SEO agency for your company’s SEO. The system works because the tools can generally be used for many accounts, so the SEO agency -can spread the cost out over their entire client base.
It’s Constantly Changing and Evolving – In addition to Google rule and algorithm changes, there are shifts in user behavior due largely to technology. One such change is the adoption of mobile search. Searches from mobile devices such as smartphones and tablets now account for over 50% of all searches And it’s clear that mobile searches are a trend that is going to continue to increase. Another example of a change is voice searches, from sources like Amazon Alexa and Google Voice Search.