Why SEO Leads are the Best Leads for Restoration Contractors
The list of recession proof businesses is pretty short. And right at the top of that list is restoration contractors.
Not even the COVID-19 Coronavirus can stop this industry. In fact, some restoration contractors have actually increased business by adding COVID-19 Coronavirus decontamination to their list of services offered.
Both residential and commercial restoration companies are still in high demand. Even a pandemic can’t keep someone from the need to have their home or business restored if there’s something like fire damage, smoke damage, water damage, flood damage or mold damage.
Repairing and restoring a damaged home or business isn’t something that can typically be put off, which has a lot to do with damage restoration being a recession proof business. Even better, insurance companies typically pay for the part or all of the damage repairs.
But we have found that with the exception of the big nationwide restoration services like SERVEPRO and BELFOR, the vast majority of damage restoration contractors haven’t even come close to realizing the potential new customers they can reach through local SEO. Particularly by getting ranked in the Google Maps 3-Pack.
This is because they don’t see the potential business that they are missing every day, because they are not appearing in search results of prospective customers looking for damage restoration contractors. And since over 86% of all business starts with an Internet search, they are missing out on a tremendous amount of business.
Now since most damage restoration companies don’t show up in the Google 3-Pack, or on page one of Google or Bing search results, they have to find leads in other ways. And since SEO has the best return on investment of any form of digital marketing, the leads they are getting are costing them more money than they should.
Some contractors even resort to spending $1000 or more a month on residential and commercial damage repair leads. These leads are often shared with three or four of their competitors. And many of these leads are from consumers that are extremely price conscious.
In fact, directory and lead generation sites like Angie’s List, Thumbtack and Home Advisor often attract consumers with ads promising they can get the best rates by having a bunch of contractors compete for a lead.
Now there’s nothing wrong with competition. That is, as long as everyone is on a level playing field. But many times, this isn’t the case.
But what happens far too often with shared leads is a reputable, fully licensed and insured contractor ends up competing against some guy working out of the back of his truck. Who is underpricing jobs by hundreds or even thousands of dollars. Which is easy to do for a fly by night contractor that has low overhead because he’s not doing business the right way.
And since the leads from directories and lead gen sites are frequently price conscious and responding to ads focusing on low prices, the reputable contractor is often fighting an uphill battle.
So if you are looking for Angie’s List, Thumbtack or Home Advisor alternative, SEO leads are a great choice.
SEO prospects tend to be significantly less price conscious. This is because the keywords a good agency uses to generate SEO home restoration leads will have nothing to do with cost.
With SEO leads you can largely pick and choose the types of leads you’ll be receiving. We can do this by carefully focusing on the keywords (search terms) that will be most beneficial to your restoration company.
And it gets even better – the leads will be your leads only. Serious prospects that did an Internet search for a service like mold inspection and remediation, water damage repair contractors or fire damage repair. With SEO, you can have exclusive damage repair leads, that are not shared with a bunch of other contractors.
Every month there are hundreds of thousands of searches on the Internet for keywords like these. And if you are not ranked in the Google Maps 3-Pack, or on the first page of Google or Bing search, you are pretty much invisible to them.
So whether you are looking for water damage leads, mold leads, fire restoration leads or something else altogether, SEO generated leads mean more business and more profit.
Because once your restoration company is ranked through the efforts of an effective SEO agency, prospective customers making these searches can find you. And go to your website or Google My Business page. Looking for help, specifically from you.
The keywords we use are proven in the restoration industry. And we will be always targeting consumers searching for quality, not a cheap price.
We never use keywords with the term cheap, discount or low cost in them. Those will drive traffic to your site. But the prospects they tend to attract are typically, very cost-conscious, and often difficult to please. And I’m sure they are not the type of customer you are looking for.
Owners of restoration companies that have never invested in quality SEO are in a great position to grow. You can significantly increase sales for your company. Which will help you in building a more profitable business.
SEO has what is generally considered to have the best return on investment of any form of digital marketing.
And a well-run SEO campaign can help turn around a struggling company. And help take an already successful company to the next level of sales and profitability.
If you have any questions regarding how SEO can help you grow your leads, sales and profit feel free to contact me at ehouse@newstarseo.com.
