Social media marketing for dentists is becoming the core of any digital marketing strategy. In dentistry, social media is used to connect with patients and prospective clients in a personal way that isn’t always available through other means. It presents the opportunity for dentists to build trust and awareness by providing useful information, responding to questions from potential patients and engaging in real conversations rather than selling their services.
In a sense, social media is a way for dental practices to tell their story through pictures and videos rather than words on a page.
Social media platforms are constantly evolving, making it difficult for healthcare professionals—including dentists—to keep up with the changes or maximize their presence on them all.
With that being said, let’s dive into some of the best social media strategies that dentists can use to gain more traction.
Social Media Marketing for Dentists – 6 Top Strategies to Grow Your Dental Practice
1) Post Quality And Informational Content Consistently
As far as social media marketing goes, content is the name of the game.
There are a few different schools of thought on what types of content to post, but most experts recommend publishing high-quality (i.e., engaging) visual, textual and video content that informs your followers about dental health topics.
This helps build trust because you’re showing them that you’re an authority on dental issues by providing useful information. You don’t want to simply post links back to your website; rather, aim for informative blog posts (like this one!) or videos that will give people value without having to leave Instagram!
And since people love visuals, photos and videos always perform better than plain text posts—especially when it comes to engagement.
That being said, there are still instances where it’s best to post text updates on social media. For example, if you’re hosting an event or want to provide some helpful tips on the topic of your posts, use text posts for those updates instead.
The reason why people follow brands on social media is mainly because they want more information about the product that they’re selling. And if you don’t give them valuable content that helps solve their problems (e.g., how to prevent tooth decay) then they won’t be following you anymore. According to Marketo, 77% of buyers rely on social networks like Facebook and Twitter when researching products before purchasing them online!
2) Post According To Your Audience’s Interests
When creating content, it’s important to take note of the types of updates people are sharing on social media. If you want more engagement, follow what your competitors or brands in your industry are doing.
For example, if they’re regularly posting photos and videos with tips on how to properly brush teeth (like this!) then that might be a good topic for you to focus on as well. Chances are that most of the posts you create will be shared with your followers because they find them helpful and informational—which is great news for generating awareness about your practice!
3) Post Frequently On Popular Days And Times Of The Week (But Not Too Often!)
You’ll probably notice that some days perform better than others when it comes to social media engagement. If you want more likes, comments and shares on your posts, make sure that you’re posting them during peak hours of the day.
For example, according to Buffer, these are the best days and times for Facebook engagement: Monday at 5 p.m. Tuesday at 11 a.m., 2 p.m. or 3 p.m Wednesday-Thursday at 4 p.m., 7 p.m., 8 p.m or 9 p.m Saturday at 1 pm Sunday at any time Chances are that certain days of the week will perform better than others because people have their smartphones with them throughout the day—so they can check in whenever they have some downtime!
4) Make Sure Your Posts & Profiles Are Consistent
You’ll also want to make sure that your profile picture, cover photo and bio are all consistent with each other. When it comes to social media, people want to know what they’re getting themselves into before they follow you—which is why it’s important for your profiles (e.g., Facebook, Twitter) to have similar branding elements like your slogan or website URL.
Another thing is that the photos you post should be high-quality; Instagram especially prefers larger images because of its square shape. You can create this type of image by using a program like Canva, which makes it easy for anybody to edit photos with templates! There are hundreds of free templates available on Canva so you can use whichever one fits your brand best.
5) Get Attention By Using Hashtags & Participating In Trending Conversations
Another important thing to note is that you should get involved in current discussions by using hashtags, which are keywords used to categorize photos and videos on social media . For example, if you’re talking about a new product that you launched then consider including the hashtag #NewProduct !
Using hashtags can help people find your posts because they’re searching for them—which means more exposure for your business! However, there are times when people use hashtags without understanding how it really works. For example, if someone’s post has nothing to do with photography or travel but they include the hashtags #photooftheday or #Travel , then their post will not be found by the people they’re hoping to attract.
Before you start using hashtags, make sure that you know how to use them effectively so your posts are more visible to your target audience! You can learn about location-based hashtags here .
Another way is to participate in trending conversations by tweeting key topics or phrases before they go viral. This can help you get ahead of what’s coming next—which means that if someone searches for the topic online, then your tweet might show up at the top for everyone to see!
For example, if a dental practice tweets “We’re excited to launch our new #dental implants” before anyone else does, it has a better chance of being found and retweeted. But make sure that you don’t use trending topics to promote your products and services unless it aligns with your company’s mission and values!
6) Post Frequently On Instagram (And Use Instagram Ads)
Last but not least, consider posting frequently on Instagram. While Facebook is more text-based and Twitter is quick snippets of information, Instagram falls somewhere in between as images play a big role in presenting ideas.
Since there are no character restrictions on posts like there are on Twitter, you can share long captions about what’s going on with your brand! This is also why we recommend using the bio section to provide links to your website since this will encourage users who see your picture or video to click through to your website.
Pro Tip: Organic things like SEO for dentists can be beneficial but you have to keep patience for it. On the other hand, if you have money to invest, the you can get quick results by running Instagram ads to get the word out about your new products and services you’ve launched! We suggest testing Instagram ads because they can be very effective when done right. For example, a dental practice might try promoting posts that include pictures of what makes them stand out from their competitors or why people should visit their office instead.
Various strategies of digital marketing for dentists including social media is becoming more and more popular to grow the practice. And promoting your company on social media is an ongoing process that requires regular posting and engagement—especially on platforms like Facebook and Twitter where it’s crucial for businesses to maintain a consistent presence in order to build relationships with customers.
The ultimate goal of social media marketing for dentists is to increase your practice’s exposure and help potential patients find you when they need you.