There are many ways to market a local business. From old-school methods like flyers, newspaper, and TV ads. To the many digital marketing solutions available, like social media, online directories, and local search ads.
However, for the vast majority of companies, the absolute best way to reach new customers in their local market is through local SEO.
Regardless of your business niche and geographic location, as local SEO experts, we have the tools, knowledge, and experience to get your phone ringing by getting your business ranked on the first page of local search results.
We can rank your business on page one of organic search results, and even more importantly, we can get you into the Google 3-Pack, which is generally considered the best source of local leads.
With local SEO, your company’s proximity to users performing Google searches is a ranking factor.
And this search proximity is in addition to the typical search ranking factors of how well your website’s content matches with a particular search and your business’s perceived prominence.
As a result, the steps required for a local SEO campaign are different from what’s needed for a non-local SEO campaign.
The distance of your business from the potential customer performing a search is considered necessary by Google in local search.
Google considers proximity vital because they realize that if someone is doing a local search, that there’s a good chance they will want to visit your location and become a new customer.
And how good your SEO agency is in sending ranking signals showing Google the location of your business will make the difference between ranking highly in local search results or not.
So the bottom line is, if you want to rank higher in search engines, particularly with Google local organic search and in the Google Local 3-Pack, a local SEO expert is really the only way to go.
The concept of Google Maps Marketing is simple. It involves taking the necessary steps through Google Local Maps SEO to rank higher on Google Maps.
When done correctly, Google Maps Marketing will result in higher Google Maps rankings. With the overall goal to help your business to dominate Google Maps 3-Pack.
There are numerous components involved in proper Google Maps marketing.
These components include a properly structured and managed GMB (Google My Business profile), local directory listings, on-page technical SEO of your website, both on-page and off-page content that’s sending the right signals to Google, online customer reviews, and much more.
And as an experienced local SEO agency, we have the knowledge, tools, and experience to help you rank higher on Google Maps and in local organic search.
Of all the different marketing channels available to local businesses, by far the most impactful is the Google Maps Local 3-Pack.
The 3-Pack appears above organic search results in 93% of all local searches, and 3-Pack leads convert at almost double the rate of organic search leads (28% vs. 14.7%).
We are experts in ranking our clients in the 3-Pack and can show you why the 3-Pack is so important and the steps we take to make sure our clients dominate Google Maps 3-Pack.
The cost of local SEO solutions is an area where many, if not most, businesses significantly underspend. And in their search for affordable local SEO services, they miss the big picture.
Because the most important consideration with marketing isn’t the price; in fact, price is pretty far down on the list of what needs to be considered.
Three significantly more critical marketing metrics are cost per lead (CPL), cost per sale (CPS), and return on investment (ROI).
Think about it for a minute. What is a better value, a local SEO campaign that costs $200/month, that results in no new business, or one that costs $600/month that brings in a bunch of new customers?
In fact, most small to medium-size businesses should be starting with a marketing budget of 7% of their gross revenues. And the most important consideration relating to marketing is, without question is how high is the return on investment (ROI).
“Bargain” local SEO packages costing $99 or $199/month are not at all a bargain.
Instead, they are of basically no value, as it’s impossible to produce meaningful results at $200/month.
The cost of an SEO specialist’s time required to rank most local businesses isn’t even covered in those numbers.
So, unfortunately, instead of a bargain, the business ends up spending a couple of thousand dollars on a local SEO package that does absolutely nothing.
Or worse yet, the “bargain” SEO agency they hire achieves results using Black Hat SEO.
In the best case, Black Hat SEO is temporary. Worst yet, it could even end up getting your business penalized or even delisted from Google altogether!
Bad experiences with low-cost SEO are also the main reason you sometimes hear things like SEO doesn’t work.
Which, of course, isn’t at all true. SEO works great. Especially local SEO.
In reality, SEO works so well that many experts (myself included) consider that it has the best ROI of any form of digital marketing in most cases.
And why it’s not uncommon for local SEO to achieve an ROI of 250% or more.
As a full-service digital marketing agency, we can help you with pretty much everything that’s important to your company’s growth.
Our range of services spans from social media to web design. And everything in between, including essential but often overlooked details, like conversion rate optimization, so visitors to your site are more likely to become leads, so they can become customers.
And online reputation management, so we can help minimize bad reviews and increase good reviews. Since online reviews contribute to search rankings and conversion rates, they are much more important than many people realize.
But above all, we are local SEO experts. And we have an excellent track record helping our clients increase leads, sales, and customers with local SEO.
So whether you have a single location or multiple locations, we can help you achieve great local organic search results and Google Maps results.
The goal is to make sure you dominate both local organic search and Google Maps listings.
We can show you precisely why your site isn’t ranking higher and how we can help you improve your organic search results and dominate the Google Local 3-Pack.
So contact us for a free, no-obligation website audit and online Zoom consulting session. And start on the road to growth today.
As you can probably tell, we are very proud of our SEO achievements. Let us know if you are interested in more details on how NewStar SEO can achieve great results for your company too.