The Answer May Surprise You…
SEO, including a local SEO campaign, is different from most other types of digital marketing.
The good news is that it’s a form of inbound marketing. So new customers find you because they need the exact product or service you provide.
So they search for it in Google or Bing. And you end up with a new prospect with very high buying intent. With a good chance, they will become a new customer.
The bad news is that if you are not on page one of organic search or in the Google Maps Local 3-Pack, it’s doubtful that these prospects will find you because over 95% of users don’t go past page one in search results.
So just doing a little (or bad) SEO isn’t going to help much. A move from page five to page three in search results is relatively easy. And it is indeed an improvement. But it’s doubtful that it’s going to bring you any new business.
If you are wondering why we have never offered a package priced below $300/month, it’s because up until now it took more than $300/month worth of work to move the needle.
Previously, $300/month would only be enough to do the easy part – jumping from page five to page three. Or from 20th place in Google Maps to 10th place. But our clients would see any real value, so we never offered a low cost service
But with improvements in efficiency, technology, and artificial intelligence, effective, affordable local SEO services are now possible at a price within reach of almost any business.
So there’s finally a real, effective option from a real marketing agency for companies looking for affordable local SEO services.
And here's what you get for a low monthly price:
Google Business Profile (GBP) has become a crucial part of online marketing and an essential source of new leads and customers for any local business. In fact, according to a BrightLocal summary of 2020 local search ranking factors, it was the number one local search ranking factor, at 33%.
So, we will set-up your GBP profile. If you already have a GBP profile, we will make sure it is properly set-up with standard optimization, including placement in all of the proper primary and secondary categories. We will also post up to five pictures you provide us.
Many people don’t realize this, but when you sign-up for Google Business, a Google Business Profile free website is included.
Even though it has an option for a custom domain, it’s still pretty basic, so it’s not a suitable replacement for a full-featured website.
But if you don’t have the budget for a website right now, a free Google Business Profile website is better than just a Facebook page.
And if correctly set-up, it can even help increase ranking a bit. Plus, a GBP website is free. And we set your GBP website up for free as part of our Local SEO Essentials package.
One of the best ways to draw interest and user engagement to your Google Business Profile listing is through regular posting.
So each week, we will post relevant, high-quality content to your Google Business Profile listing.
The post can be anything from a video or post you made on social media to a portion of a blog post or even a special promotion you are offering.
We even have an option for more frequent GBP postings or posting on your social media accounts in Facebook, Instagram, Twitter, and LinkedIn.
Bing has grown to the point that the Bing search algorithm accounts for close to a 20% market share of search traffic in some surveys.
Also, competition for rankings in Bing isn’t as high as with Google, so it’s often easier to get ranked in Bing and the Bing Map Pack.
Because of this, it makes sense to have a Bing Places for Business listing. And as part of Local SEO Essentials, we will set-up and optimize your Bing Places listing, so you have another potential source of local customers looking for your product or service.
SEO can often result in a 250% ROI. This return is significantly higher than paid advertising. In fact, SEO has what may be the best ROI of any form of digital marketing.
The quality of the on-page technical SEO optimization of a website is a significant ranking factor in local SEO. So we will perform standard on-page optimization to your website to make sure it isn’t holding you back.
Directories are essential for a local business. Being listed in directories helps establish your business’s authority and location to search engines like Google, Bing, and Google and Bing Maps.
Since authority and proximity to the potential customers searching are two of the main ranking factors that determine how highly you rank in local searches, this is important and can make you rank higher in search results.
But if your business NAP (Name, Address, and Phone Number) is wrong on any of the directories, it’s a rankings killer.
We will set up your business profile in 80 of the top business directories. The listings will include up to five pictures you provide us with and, where possible, a map of your location. Additional business directories can be set-up at an additional cost.
Voice search is becoming an increasingly important part of local search, with some estimates stating it already accounts for over 50% of local Google searches.
So as part of Local SEO Essentials, we will do basic voice search optimization for your WordPress website.
This process includes listing your site in the most relevant directories for voice search, standard site speed optimization (which is especially important for voice search), and creating a FAQ page with up to six questions and answers.
The FAQ page will incorporate SEO optimized, natural language questions and answers that are more likely to be found in a voice search.
These actions will make it more likely users will find your site through voice searches in places like Google Voice, Siri, Bing, and Alexa.
Online reviews are critical, as they help with both search rankings and in turning shoppers into customers. Because of this, we offer online review management as part of Local SEO Essentials.
And we will email or text up to 50 of your new customers a month with a professionally designed message asking them to review your business.
Our review management system is designed to encourage happy customers to leave a review quickly. It also gives unhappy customers a way to contact you directly instead of leaving a negative review.
Knowing there’s a problem allows you to address the problem and prevent a negative review. Accounts that need more than 50 customer review requests per month can be accommodated for an additional charge.
Since you will want to see the progress we are making for you, we provide monthly reports showing your directory listings, Google and Bing search rankings, Google My Business statistics, and online review progress.
This plan isn’t for everyone. If you are in a big city or are in a highly competitive field such as legal or dentistry, I wouldn’t recommend it to you.
There’s just no way any sub $300/month SEO package will achieve the same results as a package that costs $600 or $1000/month, which is the typical amount businesses need to spend to achieve good results where there’s a lot of competition.
But if you are one of the millions of small business owners who have wanted help from a real marketing agency in getting more business from Google and Bing searches. Without spending $6000 to 12,000 a year getting it, this is for you.
Best of all, we are offering Local SEO Essentials at a special introductory price – $299/month with a one-time $300 set-up fee.
So if you are looking for more local business at a price that won’t break the bank, take the first step to growing your business and contact us today.
As you can probably tell, we are very proud of our SEO achievements. Let us know if you are interested in more details on how NewStar SEO can achieve great results for your company too.