Search Engine Optimization

Search Engine OptimizationSearch Engine Optimization, or SEO, is the process of increasing the organic (natural) visibility or ranking of a Website in a search engine using a methodology of strategies, techniques and tactics.  SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

There are two main components of Search Engine Optimization (SEO); on-page SEO and off-page SEO.  Also called on-site SEO, on-page SEO consists of techniques that are used on Websites to make them more search engine friendly.  Technical aspects of on-site include word selection and usage, proper titles, good descriptions, proper formatting, correct use of styles and images, use of an SSL certificate and much more.  Also critical to the on-page SEO process is high quality information and other written content.  This content can be in the form of detailed product descriptions, general information regarding your industry or other information that would be peripherally related, but still valuable.  In addition, pictures, infographics and other images, and video content can also significantly contribute to favorable SEO rankings.

Off-site Search Engine Optimization (SEO) is essentially any time your company is mentioned, cited or linked to from another website. This can be from sources like blogs, directories or review sites, news sites, or social media sites. Off-page SEO is critical because Google and other search engines consider any time your company is mentioned or linked to by a third party to be an indication that your company is doing a good job and may be a leader in its respective field.  This adds to your company’s (and to your website’s) credibility and increases trust in the eyes of search engines. And more trust almost always results to higher search engine rankings.

Nationwide SEO

Nationwide SEO, also called National SEO or just SEO is a two-step process. It consists of on page optimization, which includes titles, tags, formatting, videos, pictures and graphs where appropriate and of course, high quality written content. Along with the on-page SEO efforts, we also perform off-page tasks such as link-building, social media posts and directory listings. Also, tools such as videos, infographics, press releases and blog posts can all be very beneficial to search rankings and can be used both on your website and posted off-page on social media sites such as Facebook, YouTube and Twitter.

One thing that separates a good SEO from a bad one is the ability to determine how to use all the tools available, to most effectively implement your SEO campaign. This will vary depending on a number of factors, such as their client’s industry, location, competition and available resources.

And because we at NewStar SEO believe in total transparency with our clients, so we offer detailed descriptions, including pricing of our standard packages. However, we are always flexible enough to modify the specific services to provide you with the best possible SEO campaign for your specific needs.

A properly designed and implemented SEO campaign is critical to the success of your business.  SEO is proven, efficient and cost effective.  And properly maintained, it can continue to generate leads and help you grow your business for years to come.

Local SEO

SEO is critically important for the success of your business. According to Google, 80% of users search online for local businesses. And while there are many similarities between local SEO and nationwide SEO there are also some significant differences. First and foremost is the value of being included in the Google Local 3-Pack. Also known as Google my Business and just GMB, this is a coveted section that includes the top three local search results, along with their locations on Google Maps. As you can imagine this is incredibly powerful, as the Google Local 3-Pack results are highlighted, linked to Google Maps and the first thing a user sees after the AdWords ads. Due to value of 3-pack listing, it’s important that the SEO provider you choose has a strong history of providing results here.

Also, citation accuracy is more important with local SEO than with nationwide SEO.  If the company’s NAP (name address and phone number) don’t match exactly everywhere on the Internet, it will negatively impact the website’s search rankings. This is true of every citation, whether it be on a directory, social media or anywhere else on the Internet.

As is optimizing your site for mobile search, which is used more extensively on local SEO searches than with nationwide SEO. In fact, studies have shown that up to 60% of local SEO searches are mobile searches. And what makes voice search especially important is that according to Google, 50% of users who do a local search on mobile visit the business within 24 hours.

Why We Need SEO

SEO or Search engine optimization consistently provides one of the best, if not the best return on investment (ROI) of any type of marketing.Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that pay per click (PPC) results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

If you need any further evidence as to the importance of SEO check out this graph below:



SEO Facts

Here are some Important facts regarding SEO:

91% of adults use search engines to find information on the web. (1)

The first five organic search results receive over 75% of the traffic. (2)

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (3)

79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. (3)

Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly. (4)

(1) Source: Pew Research
(2) Source: Chitika
(3) Source: Search Engine Journal
(4) Source: Marketing Dive

Why Use an SEO Agency

The SEO process for a website is simple in concept. But actually, quite difficult to properly execute.There are a number of reasons for this. Some are as follows:

It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.

It Takes a Lot of Time – Our least expensive SEO package requires an average of 16 hours per month of time to implement. Every month.

It Requires Expertise – Our SEO experts have an average of over six years experience. In most cases, it’s all they do. And without exception, they are experts in the field of SEO. And it seems like they still learn something new almost every day.

It’s an Ongoing Process – This, coupled with the fact that Google changes SEO rules and search algorithms on a regular basis, makes SEO a continuing process. And if it’s stopped, those rankings that took time to achieve will go away. And your website will be ranked lower than your competitors again.

The tools are expensive – There are dozens of SEO tools available to help perform the tasks requires to properly implement an SEO campaign. While some are free, the most effective tools require a monthly subscription to use them. The cost of these tools are in many cases more expensive than the cost of paying a professional SEO agency for your company’s SEO. The system works because the tools can generally be used for many accounts, so the SEO agency can spread the cost out over their entire client base.

It’s Constantly Changing and Evolving – In addition to Google rule and algorithm changes, there are shifts in user behavior due largely to technology. One such change is the adoption of mobile search. Searches from mobile devices such as smartphones and tablets now account for over 50% of all searches And it’s clear that mobile searches are a trend that is going to continue to increase. Another example of a change is voice searches, from sources like Amazon Alexa and Google Voice Search.



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